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    • “It’s a steep learning curve.”  You’ll hear this a lot from experienced solos reflecting on the start of their practice – and they’re right. One way to beat the learning curve is by choosing a practice area that capitalizes on what you know. Try borrowing a short exercise from performance coach Achim Nowak.  To help […]

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    • How do you translate a practice area into a practice?  Or, more bluntly, how do you keep the lights on while attracting the kind of cases you want to handle?  The short answer:  focus and persistence. Year 1:  Food Law, With Focus “What kind of law do you practice?”  People ask this question for two […]

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    • The real question is, at what point is office space a wise investment? When I was starting my practice, I asked a number of solos what their biggest financial mistake was.  The answer? Office space.  Too much of it, too fancy an address, too long of a commitment.   Don’t get me wrong, a physical office […]

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    • You’ve chosen a practice area and engraved your shingle.  Where to hang it?  Depends on the kind of work you’re going to do–no one size fits all. “Real” Office Once upon a time, setting up your own physical office was the only option.  (I grew up in New Jersey, which until recently required every lawyer […]

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    • If you’re thinking about starting a solo practice, remember it works best as a family decision. Unless you’ve managed to sock away a year of living expenses, as recommended by solo-startup guru Jay Foonberg, you’re going to subject your family to fluctuating income (including periods of little to no income).  Like your income, your schedule […]

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