Law firms spend huge amounts of time and money in trying to bring in new clients. While a fresh client base is always useful, lawyers often ignore their best source of building their practice: their current clients. A client who has already selected a lawyer she is satisfied with is much more likely to [...]

Are You Ready to Strike Out On Your Own?   Working for big firms can be frustrating, and the temptation to just say, “That’s it! I’m starting my own firm!” may be huge. But starting your own law practice – or any business – is a big step, and one that should not be entered [...]

  Managing Perception of Value Value is measured by the benefit gained as compared to the price paid. However, it can be difficult for clients to judge the value of your services because they don’t fully understand all the work that goes into any legal process. Managing this perception of value can help you keep [...]

  Building a Niche Practice – the Upsides and Downsides   In today’s legal landscape, it can be hard to get noticed through all the noise, especially for small-firms or solo-practice lawyers. Having a niche practice is one way to focus your business strategy and grow your firm. A niche practice is one that is [...]

    As you are getting ready to file your taxes for the year, you’ll be tallying your total donations to charity – either for yourself or for your firm. There are many things law firms can do to maximize the marketing impact of charitable giving, so we thought we’d give you some tips. Some [...]